Our team will be in touch soon. If you want to chat with us in the meantime, give us a call on 0808 196 3431.
Content has never been more important for law firms marketing themselves online. At the heart of any marketing plan should be the creation and dissemination of focused, in-depth, authoritative, valuable content. Such content attracts business by demonstrating knowledge, expertise, and thought leadership in your particular area. Not only that, content brings plenty of benefits to search engine optimisation and your social media marketing.
Good quality content, aimed at your target market, attracts profitable, desirable business and provides cross-selling opportunities to encourage existing clients to spend more money on more services with you.
If you require advice as to whether your current law firm website's content is performing for the purpose of generating new leads or if it's aligned with your brand, or even if it's legally accurate, give us a call and we'll arrange a free initial consultation with our legal marketing experts - 0808 501 5128 or fill out our online enquiry form.
We can design and implement a clear and concise content strategy, schedule and measurement framework designed to maximise the business generation potential of your content. We have provided further thoughts below on just how essential effective content marketing is for law firms, lawyers and businesses in today's online marketing landscape.
For law firms seeking to generate business on the internet, content is king. Once your site is designed, optimised and implemented, the only thing that is going to drive additional traffic is content. If you've got it right and you're generating business online then the more content you add, the better your site will do.
Many firms underestimate the need to keep their website up to date with fresh, relevant and interesting content. We can help.
Each member of our content drafting team is legally educated up to Diploma in Legal Practice level and several have been published in leading academic law journals. Led by published legal authors and former solicitors, our legal content is drafted to an exceptionally high standard.
Our content provision service for solicitors' websites is designed to ensure that your site, bulletins and newsletter stand out from the rest. Our content is bespoke, optimised for search engine traffic following extensive keyword research, and given our teams expertise, guaranteed to be legally accurate and up to the minute.
The written copy on your site is your chance to engage your clients, persuade them of your expertise and convey your ‘brand image’. It is your chance to entice a customer into engaging with your firm and making a call or inquiry. It is an essential part of a modern law firm’s online marketing efforts. It’s your chance to get your message across to your customers and to display your expertise.
We also understand that there is a balance between optimised content and content that is useful and informative. Over-optimised, keyword-heavy content is likely to drive away users and result in search engines penalising the site.
With our monthly reports, you can see how our law firm content marketing efforts are influencing traffic and user behaviour.