As we’ve outlined above, Search Engine Optimisation (SEO) is the process of ensuring that your website ranks well in search engines for as wide a variety of search queries as possible. If you wish to attract new business online, then potential clients should be able to find you when searching Google and other search engines for keywords relating to your main practice areas and services. – if your online platforms aren’t near the top of search results, you won’t be found and your competitors will likely win that business instead.
Good Search Engine Optimisation isn't about 'tricking' search engines or trying to boost your rankings artificially. We put in place a layered, multi-faceted, organic approach to raising your rankings in a way that will deliver consistent results and continue to improve over time. There are SEO companies that will, no doubt, bombard you with emails promising 'quick fix' solutions and promises to boost your rankings in a short space of time. In our experience, these strategies sometimes work for a while, but stop bearing fruit and even become harmful over time.
This is because SEO best practice is constantly changing, as search engines update their complex search algorithms to improve the quality of their service. When choosing a trusted partner to advise on or manage your online growth strategy, it's important to choose one that knows your sector inside-out, that stays up to date on the latest search engine and online developments, and that can change strategy accordingly. Over the past few years, search engine algorithms and updates, particularly that of Google, have changed dramatically - updates such as 'Panda', 'Penguin', 'Exact-Match Domain' (EMD) and Hummingbird have altered SEO strategies throughout the world. Ensuring that your strategy is robust is essential.