Driving success online since 2003 

0808 501 5128

Driving success online since 2003 

0808 501 5128

About Your Law Firm Success

Web Design for Law Firms

Impress clients and prospects with a contemporary, fresh and engaging design that reflects your brand

Designing a Law Firm Website - 5 Key Principles


Don't make visitors think

The attention span of the average person browsing the web today is much shorter than it used to be. Chances are they'll be shopping around to view your competitors and won't stay on your website for very long before they leave unless you make it absolutely clear what you want them to do. Ensure your calls to action (the messages you present to the visitor to tell them what they should do eg call, email, sign up for an email newsletter etc) are in prominent and obvious positions.


Make your message clear

Ensure that your key messages (your brand's 'value propositions') are clear. Why should they choose your firm above all others? It's amazing how many small law firms (and sometimes the bigger ones) can't answer this question, even when prompted with a branding questionnaire. Sometimes this exercise takes some deeper reflection on your firm's core strengths, but it's worth it to help you distinguish yourself on your website from the many other firms out there.


Publish useful content

As well as making your message clear, you need to provide value to visitors. Publish useful content; educate your website's visitors. The father of modern advertising, David Ogilvy, noted that articles which provide useful free advice will capture 75% more readers than regular articles stuffed with sales messages. Online content marketing wasn't really around in David Ogilvy's time, but the principle of providing great free content is still as relevant as ever. The way we view it is you should be “giving away information snacks to sell knowledge meals."


Build trust

Building trust is crucial if you want your website to convert. Online companies are getting smarter; even US-based companies are creating websites to target the UK legal sector and other professional services sectors. But so too are today's consumers. If you can showcase your own expertise and gain credibility through your site you will have a higher chance of converting visitors into paying clients. You can do this through testimonials, 'trust icons' such as Legal 500 or Chambers logos or logos of your industry memberships, or through publishing relevant case studies explaining how you have helped other clients.


Keep it simple

Simplicity is best for a high converting website; indeed providing a great user experience will improve your position in search engines also (Google favours sites that are easy to use). Is your content easy to read (not hidden behind a Flash plugin or mostly contained within images or pdfs)? Is your navigation easy to use? Does your site work well on mobile? Is it easy to make an enquiry? All relevant considerations. Getting as many pieces of the jigsaw correct as possible will help you succeed with your website design.

Mobile Website Design for Law Firms

How are you reading this post right now? Are you in work on your laptop? Are you travelling home on the train with your smartphone? Maybe you’re sat on your living room sofa with a tablet computer. Either way, there is no denying the endless amount of devices available today to browse the web.

More than half of all traffic to law firm websites now comes from mobile devices. This is trending upwards and shows no signs of slowing down. Over 24 million people in the UK use a smartphone or tablet PC to access the Internet. Across the world, the number of smartphones will soon overtake the number of people alive. Soon, if you aren't on mobile, you might as well not be online at all.

So what does that mean for websites today? With the proliferation of mobile devices with an advanced web-browsing capability and so many variants in screen sizes, it draws massive attention to the vital importance of responsive website design.
The first most important part of any website is the content. Content is King. But what’s the use in having perfectly crafted and well thought out content for your website if the user can’t see it easily enough? Content and user experience come hand in hand. You must take into account that the potential clients viewing your website might be using a desktop computer, a smartphone, a tablet or even a smart TV.
Ensure that your visitors have a positive user experience and they will be far more likely to do business with you. If your site is not optimised for mobile devices, you are losing potential clients.

What is ‘Responsive Website Design’?


A responsive website design simply means a website that has been designed so that all the content, structure, and core functionality will remain consistent over the widest possible range of internet capable devices.

As there are a plethora of web capable devices already available and still ever-increasing: it is a waste of time, money, and effort to build separate sites to target every possible device. Instead, it’s better to let the website respond to its environment and adapt fluidly.

Why should Law firms and businesses adopt a responsive Website Design?

User Experience

The quality and quantity of content on the ‘landing pages’ (i.e., the entry points) of your firm’s online channels is crucial for you to have great on-page SEO and, in turn, to acquire relevant, profitable online enquiries. Only through significant volumes of great content can you find yourself worthy of great search rankings, particularly in the most competitive legal sectors.

Increased Sales and Conversion Rates

With no awkward re-directs or broken links to mobile versions of your site, you can now reach more people, more frequently. Now that potential clients can browse your website on their commute home from work using their smartphone – visits to your site will increase and with that will hopefully become an increase in sales too. 
Combining a positive user experience along with quality content is a perfect way to increase your client list. Having a consistent user experience will evoke a positive effect on your conversion rates. Your visitors will become more familiar with the navigation and site or system use across different devices.

Cost Effective

By no longer having to have two different sites - desktop and mobile you should start to see the savings. Responsive web design enhances SEO efforts by having all your visitors directed to a single site no matter what they prefer to use as a device. Why have two separate sites when you can have one that fits all? A single responsive site means one single report on Google analytics. You no longer have to analyse two different tracking reports, this allows for easier monitoring and analysis.

Visibility in Search

Utilising elements such as headline and heading tags (H1, H2, H3, H4 etc.), meta descriptions and meta keywords can be an efficient way to highlight the focus of your webpage and attract your target audience.

Google says yes!

Following on from that last point, Google recommends having mobile phone configuration as ‘industry best practice’. Websites with responsive website design have one URL and the same HTML, regardless of device, this means that it is easier for Google to crawl and index multiple versions of the same site.

In addition, Google favours sites with responsive web design because when content is only one website and one URL, it makes it much easier for users to share, interact with and link to. This creates a better user-experience which Google also takes into account with regards to Search Engine Optimisation.

We can help implement your site in a way that is best for iPhone, iPad, Blackberry, Galaxy, Android and other devices.


“ Working with Moore Legal Technology has quite literally transformed our practice.” 


“In a world where consumers have the choice, Moore Legal Technology has not only assisted in considerably increasing our digital marketing presence and revamped our website accordingly, they have transformed our investment into pounds and pence coming back into my business. I look forward to working further with MLT.” 


"In my opinion, MLT is at the very top of the website design industry in terms of price, quality of product, and customer service. I look forward to a continuing our relationship into the future" 


"We have worked with MLT for over 6 years now - they are a delight to work with. The team have a ‘can do' attitude, and have transformed our practice. An excellent team and worth every penny."


"MLT excel in customer welfare and ensuring customer satisfaction. I am happy to unhesitatingly recommend the firm.”  


"Do you want any old online marketing agency, or a partner willing to invest the time and effort to make your business grow and who appreciate generating enquiries is just the first step, not the only step? So glad we met these guys."

Senior Partner

If you'd like to discuss your law firm's website, get in touch

If you'd like to talk to us about how we can help your business grow, call us on 0808 501 5128 and ask for Chris, or fill in our enquiry form. To find out more about how our product Your Law Firm Success™ can help your firm grow, get in touch with us today.