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How are you reading this post right now? Are you in work on your laptop? Are you travelling home on the train with your smartphone? Maybe you’re sat on your living room sofa with a tablet computer. Either way, there is no denying the endless amount of devices available today to browse the web.
More than half of all traffic to law firm websites now comes from mobile devices. This is trending upwards and shows no signs of slowing down. Over 24 million people in the UK use a smartphone or tablet PC to access the Internet. Across the world, the number of smartphones will soon overtake the number of people alive. Soon, if you aren't on mobile, you might as well not be online at all.
So what does that mean for websites today? With the proliferation of mobile devices with an advanced web-browsing capability and so many variants in screen sizes, it draws massive attention to the vital importance of responsive website design.
The first most important part of any website is the content. Content is King. But what’s the use in having perfectly crafted and well thought out content for your website if the user can’t see it easily enough? Content and user experience come hand in hand. You must take into account that the potential clients viewing your website might be using a desktop computer, a smartphone, a tablet or even a smart TV.
Ensure that your visitors have a positive user experience and they will be far more likely to do business with you. If your site is not optimised for mobile devices, you are losing potential clients.
A responsive website design simply means a website that has been designed so that all the content, structure, and core functionality will remain consistent over the widest possible range of internet capable devices.
As there are a plethora of web capable devices already available and still ever-increasing: it is a waste of time, money, and effort to build separate sites to target every possible device. Instead, it’s better to let the website respond to its environment and adapt fluidly.